Executive Development Programme in LinkedIn for Engineers

• LinkedIn Profile Optimization: Creating a compelling and professional LinkedIn profile, including a strong headline, summary, and skills section.
• Building a Network: Strategies for connecting with other professionals, joining LinkedIn groups, and engaging with content to expand your network.
• Content Creation: Developing a content strategy for LinkedIn, including creating and sharing articles, posts, and multimedia.
• Personal Branding: Building and maintaining a personal brand on LinkedIn, including showcasing your engineering expertise and thought leadership.
• LinkedIn Analytics: Understanding and interpreting LinkedIn analytics to measure the success of your efforts and make data-driven decisions.
• LinkedIn Advertising: Overview of LinkedIn advertising options, including sponsored content, sponsored InMail, and text ads.
• LinkedIn Sales Navigator: Utilizing LinkedIn Sales Navigator to find and connect with potential clients and customers.
• LinkedIn for Job Search: Strategies for using LinkedIn to find and apply for engineering jobs, including optimizing your profile for recruiters and searching for job listings.
• LinkedIn Etiquette: Best practices for engaging with other users, including responding to messages and comments, and avoiding common mistakes.

Note: These units can be adjusted and modified as per the specific need and requirement of the program. The primary goal is to provide a comprehensive overview of how engineers can use LinkedIn for professional development and career advancement.