Advanced Certificate SMS Marketing: Performance Measurement

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The Advanced Certificate in SMS Marketing: Performance Measurement is a comprehensive course designed to empower learners with the skills to excel in SMS marketing. This course is critical for professionals seeking to enhance their digital marketing skills, with a particular focus on SMS marketing strategies and performance measurement.

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In an era where mobile devices dominate, SMS marketing has become a vital tool for businesses to connect with customers. This course is in high demand, as companies prioritize data-driven SMS marketing campaigns to maximize ROI. Throughout the course, learners will gain hands-on experience in creating effective SMS marketing campaigns, measuring their success, and optimizing performance. Equipped with these essential skills, learners will be poised for career advancement in digital marketing, marketing analysis, and related fields.

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• Unit 1: Introduction to SMS Marketing & Performance Measurement
• Unit 2: Setting Up & Managing SMS Marketing Campaigns
• Unit 3: Key Metrics in SMS Marketing: Delivery Rates, Open Rates & Click-Through Rates
• Unit 4: Conversion Tracking & Attribution in SMS Marketing
• Unit 5: Analyzing SMS Marketing Campaign Data
• Unit 6: A/B Testing & Optimization in SMS Marketing
• Unit 7: Customer Segmentation & Personalization in SMS Marketing
• Unit 8: Advanced Analytics for SMS Marketing: Predictive Analytics & Machine Learning
• Unit 9: Integrating SMS Marketing with Other Marketing Channels
• Unit 10: Best Practices for SMS Marketing Performance Measurement

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