Certificate in Modern Marketing: Understanding Consumer Behavior
-- ViewingNowThe Certificate in Modern Marketing: Understanding Consumer Behavior is a valuable course designed to empower learners with essential marketing skills in the modern world. This program focuses on consumer behavior, enabling learners to understand what drives consumers' decision-making processes and how to effectively target them.
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• Understanding Consumer Behavior: An Overview
• The Psychology of Consumer Decision Making
• Consumer Perception and Attitudes
• Market Segmentation and Targeting Strategies
• The Role of Motivation in Consumer Behavior
• Understanding Consumer Lifestyles and Values
• Consumer Research Methods and Techniques
• The Impact of Social and Cultural Factors on Consumer Behavior
• Ethical Considerations in Modern Marketing
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