Executive Development Programme in Logo Design & Brand Experience

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The Executive Development Programme in Logo Design & Brand Experience is a certificate course that holds immense importance in today's brand-centric world. This programme is designed to meet the growing industry demand for professionals who can create compelling brand identities through effective logo design.

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Participants will gain comprehensive knowledge of the design process, from concept development to final execution, and learn how to create logos that resonate with target audiences and align with brand values. They will also explore the role of logos in building brand experiences and understand the psychological aspects of visual communication. By the end of the course, learners will be equipped with essential skills in logo design and branding, enabling them to drive business growth and career advancement. This programme is ideal for marketing professionals, graphic designers, and business leaders seeking to enhance their branding expertise and make a significant impact in their respective fields.

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Units in Executive Development Programme in Logo Design & Brand Experience may include:

• Logo Design Fundamentals
• Brand Strategy and Positioning
• Color Theory and Typography in Logo Design
• Digital and Traditional Logo Design Techniques
• Case Studies in Successful Logo Design
• Brand Experience and Customer Journey Mapping
• Designing for Multi-Channel Brand Expression
• Intellectual Property and Legal Considerations in Logo Design
• Building and Managing a Brand Identity System

(Note: The above list serves as a general guideline and may be subject to modification based on the specific needs and goals of the Executive Development Programme)

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