Global Certificate Senior-Focused Local SEO: Local Search Best Practices

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The Global Certificate Senior-Focused Local SEO: Local Search Best Practices course is a comprehensive program designed for professionals seeking to excel in local SEO strategies. This course emphasizes the importance of local search optimization for businesses, focusing on senior-centric markets, an increasingly vital demographic in today's digital landscape.

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In this course, learners will gain essential skills in local search best practices, keyword research, Google My Business optimization, and online reviews management. The curriculum also covers advanced topics, such as local link building and voice search optimization, ensuring that learners are well-equipped to tackle the dynamic SEO industry's challenges. With a strong demand for local SEO experts in various industries, this course offers a valuable opportunity for career advancement. By completing this program, learners will distinguish themselves as knowledgeable and skilled professionals, capable of driving tangible results for businesses through local SEO strategies.

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• Local Search Basics: Understanding Local SEO, Importance of Local Search, Key Differences from Traditional SEO
• Google My Business: Setting Up and Optimizing Google My Business Listings, GMB Best Practices
• Local Keyword Research: Identifying Relevant Local Keywords, Long-Tail Keywords, Keyword Research Tools
• On-Page Local SEO: Optimizing Website Content, Meta Tags, URL Structure, Internal Linking
• Citation Management: Importance of Consistent NAP (Name, Address, Phone) Information, Major Citation Sources, Fixing Inconsistent Citations
• Local Reviews and Ratings: Encouraging and Managing Customer Reviews, Review Signals, Responding to Negative Reviews
• Local Link Building: Importance of High-Quality Backlinks, Strategies for Building Local Links, Link Building Best Practices
• Analyzing and Measuring Local SEO Performance: Key Local SEO Metrics, Google Analytics, Google Search Console, Local SEO Reporting

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