Global Certificate in Podcasting: Reach & Engagement

• Unit 1: Introduction to Podcasting - Defining podcasting, history, and current trends. • Unit 2: Identifying Target Audience - Understanding listeners, demographics, and creating buyer personas. • Unit 3: Content Creation - Topic ideation, scriptwriting, and storytelling techniques. • Unit 4: Recording & Editing Podcasts - Tools, equipment, software, and best practices. • Unit 5: Branding & Identity - Naming, artwork, music, and establishing a unique identity. • Unit 6: Podcast Hosting & Distribution - Choosing a hosting platform, RSS feeds, and submitting to directories. • Unit 7: Marketing & Promotion - Social media, email marketing, collaborations, and guest appearances. • Unit 8: Analytics & Measurement - Tracking downloads, engagement, and using data to improve your show. • Unit 9: Monetization Strategies - Advertising, sponsorships, donations, and premium content. • Unit 10: Ethics & Legal Considerations - Copyright laws, permissions, and maintaining journalistic integrity.