Global Certificate in Social Media for Enterprise Devs

• Social Media Strategy for Enterprises: Understanding the importance of having a social media strategy for enterprises, including goal setting, target audience identification, and message development.
• Social Media Platforms and Features: An overview of popular social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and their unique features, audience demographics, and best practices for B2B and B2C enterprises.
• Content Creation and Curation: Techniques for creating and curating engaging content that resonates with the target audience, including visuals, videos, and written copy.
• Social Media Analytics: Measuring and analyzing social media performance, including metrics such as engagement, reach, and conversions, and using data to inform future strategy.
• Social Media Advertising: Overview of social media advertising options, including paid social media ads, influencer marketing, and sponsored content, and best practices for targeting, budgeting, and measuring success.
• Social Media Crisis Management: Preparing for and managing social media crises, including developing a crisis communication plan, monitoring social media for potential issues, and responding to negative feedback.
• Social Media Integration with CRM: Integrating social media with CRM systems to improve customer engagement, streamline workflows, and provide a single view of the customer.
• Social Media Ethics and Compliance: Understanding the ethical considerations and legal requirements of social media use in enterprise, including privacy, data protection, and intellectual property rights.
• Social Media Automation Tools: An overview of social media automation tools, including scheduling platforms, content curation tools, and analytics software, and best practices for using them effectively.

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