Professional Certificate in Twitter Marketing: Actionable Knowledge

•  Unit 1: Introduction to Twitter Marketing – Twitter basics, setting up a profile, understanding the Twitter algorithm
•  Unit 2: Building a Twitter Presence – Creating a content strategy, engaging with followers, using hashtags effectively
•  Unit 3: Twitter Advertising Basics – Creating and managing Twitter ads, targeting options, measuring ad performance
•  Unit 4: Advanced Twitter Analytics – Analyzing Twitter data, tracking engagement, measuring ROI
•  Unit 5: Twitter for Business – Using Twitter for customer service, promoting products and services, integrating with other marketing channels
•  Unit 6: Twitter Tools and Automation – Scheduling tweets, managing followers, analyzing competition
•  Unit 7: Twitter Crisis Management – Handling negative feedback, preventing PR disasters, creating a crisis management plan
•  Unit 8: Twitter for Events – Promoting events, engaging attendees, live-tweeting
•  Unit 9: Twitter Influencer Marketing – Identifying and collaborating with influencers, measuring influencer impact
•  Unit 10: Twitter Best Practices and Future Trends – Staying up-to-date with Twitter updates, adapting to changing trends, optimizing for future success