Executive Development Programme Media and Crisis Management

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Media Relations: Building positive relationships with the media and understanding how to effectively communicate with journalists is a crucial part of any crisis management strategy. This unit will cover media engagement, press releases, and interview techniques.
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Crisis Communications Planning: Developing a comprehensive crisis communications plan is essential for any organization. This unit will cover the key elements of a crisis communications plan, including message development, spokesperson training, and communication channels.
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Social Media Management: Social media can be both a valuable tool and a potential hazard during a crisis. This unit will cover best practices for using social media during a crisis, including monitoring and responding to social media conversations, and managing online reputation.
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Stakeholder Engagement: Engaging with key stakeholders, including employees, customers, and investors, is essential during a crisis. This unit will cover strategies for effectively communicating with different stakeholder groups and managing their expectations.
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Issues Management: Identifying and managing issues before they escalate into a crisis is crucial. This unit will cover issues management techniques, including monitoring and analyzing issues, and developing contingency plans.
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Reputation Management: Protecting and enhancing an organization's reputation is a key goal of crisis management. This unit will cover reputation management strategies, including message development, media relations, and online reputation management.
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Scenario Planning: Preparing for different crisis scenarios is essential for effective crisis management. This unit will cover scenario planning techniques, including developing realistic crisis simulations and testing crisis response plans.
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Crisis Leadership: Strong leadership is essential during a crisis. This unit will cover the key characteristics of effective crisis leaders, including communication skills, decision-making abilities, and the ability to inspire confidence and trust.
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Measurement and Evaluation: Measuring the effectiveness of crisis communications is essential for continuous improvement. This unit will cover techniques for evaluating the impact of crisis communications, including media monitoring, social media analysis, and stakeholder feedback.