Global Certificate in Marketing Analytics & Public Relations

Name: Global Certificate in Marketing Analytics & Public Relations
Availability: InStock

-- viewing now

The Global Certificate in Marketing Analytics & Public Relations is a comprehensive course designed to equip learners with essential skills in data-driven marketing and PR. This certification is crucial in today's digital age where businesses rely heavily on data for decision-making.

4.5

Based on 2,391 reviews

4,753+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

With the rise of big data, there's an increasing demand for professionals who can analyze market trends, customer behavior, and campaign performance. This course provides learners with the necessary analytical tools and techniques to meet this industry need. The course covers key areas such as marketing metrics, segmentation, customer relationship management, and PR strategies. By the end of the course, learners will be able to interpret data, make informed decisions, and create effective marketing and PR campaigns. This certification not only enhances your professional skills but also boosts your career prospects. It equips you with the skills demanded by top employers worldwide, providing a competitive edge in the job market.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Marketing Analytics Foundation: Understanding the basics of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
• Data Collection and Management: Techniques for gathering and organizing data from various sources, including social media, website analytics, and CRM systems.
• Data Analysis and Interpretation: Analyzing data to identify trends, patterns, and insights, and interpreting the results to inform marketing strategies.
• Marketing Mix Modeling: Utilizing marketing mix modeling to measure the impact of various marketing tactics on business outcomes.
• Predictive Analytics: Using statistical models and machine learning techniques to forecast future marketing trends and customer behavior.
• Public Relations Analytics: Measuring the impact of public relations campaigns, including media coverage, social media engagement, and brand reputation.
• Marketing Attribution: Determining the role of different marketing channels in driving conversions and revenue, and allocating resources accordingly.
• Data Visualization and Reporting: Presenting marketing analytics data in a clear and compelling way to stakeholders and team members.

Note: The above list is not exhaustive and can be customized based on the specific needs and goals of the course.

Career Path

The Global Certificate in Marketing Analytics & Public Relations is designed to equip learners with in-demand skills for the booming digital marketing landscape in the UK. This section highlights the growing need for professionals in this field through a 3D pie chart. The chart showcases the following roles and their respective representation in the job market: 1. Marketing Analyst (45%): As a marketing analyst, you'll be responsible for measuring and analyzing the effectiveness of marketing campaigns and strategies. This role often requires strong analytical skills and a solid understanding of marketing principles. 2. Public Relations Specialist (30%): Public relations specialists are responsible for managing an organization's public image and maintaining relationships with key stakeholders. This role demands excellent communication skills and the ability to think strategically. 3. Digital Marketing Manager (20%): A digital marketing manager leads the development and implementation of an organization's digital marketing strategy. This role requires proficiency in various digital marketing channels, such as social media, email marketing, and search engine optimization (SEO). 4. Content Marketing Specialist (5%): Content marketing specialists create and distribute valuable, relevant, and consistent content to attract and engage a clearly defined audience. This role typically involves strong writing skills and a deep understanding of content marketing best practices. These roles are essential in today's data-driven marketing landscape, emphasizing the importance of the Global Certificate in Marketing Analytics & Public Relations. Equip yourself with the skills necessary to succeed in these roles and make a lasting impact on the UK job market.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

▼

How long does it take to complete the course?

▼

What support will I receive during the course?

▼

Is the certificate recognized internationally?

▼

What career opportunities will this course open up?

▼

When can I start the course?

▼

What is the course format and learning approach?

▼

Course fee

Get course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

GLOBAL CERTIFICATE IN MARKETING ANALYTICS & PUBLIC RELATIONS

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.