Certificate in Visual Merchandising: The STEM Advantage

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The Certificate in Visual Merchandising: The STEM Advantage is a comprehensive course that bridges the gap between art and science in retail. This program emphasizes the importance of visual merchandising in today's technology-driven world, highlighting its role in attracting, engaging, and retaining customers.

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About this course

With the retail industry's increasing demand for visual merchandisers who can leverage data and technology, this course equips learners with essential skills for career advancement. It covers topics such as window display, store design, trend forecasting, and the use of virtual and augmented reality in visual merchandising. By combining STEM principles with creative design, this course empowers learners to create immersive and impactful retail experiences. By the end of the course, learners will have a solid understanding of visual merchandising principles, hands-on experience in creating visual displays, and the ability to apply data-driven strategies to their work.

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Course Details

• Fundamentals of Visual Merchandising
• Visual Merchandising Tools and Techniques
• Psychology of Shopping: Understanding Consumer Behavior
• Store Layout and Design for Maximum Impact
• Window Display: Creating Engaging Visual Stories
• Merchandise Planning and Inventory Management
• Technology in Visual Merchandising: AR, VR, and Interactive Displays
• Visual Merchandising for Special Events and Promotions
• Evaluating Visual Merchandising Effectiveness

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