Global Certificate in Marketing Analytics: Connected Systems

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The Global Certificate in Marketing Analytics: Connected Systems course is a comprehensive program designed to equip learners with essential skills in marketing analytics. In today's data-driven world, marketing professionals who can analyze and interpret data to make informed decisions are in high demand.

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About this course

This course focuses on connected systems, which enable businesses to collect, analyze, and act on data in real-time, providing a competitive edge. Learners will gain hands-on experience with various tools and techniques used in marketing analytics, including data visualization, customer segmentation, and predictive modeling. By completing this course, learners will be able to demonstrate their expertise in marketing analytics, a skill highly valued by employers across industries. This course provides a pathway to career advancement, enabling learners to take on more senior roles in marketing and analytics, and to make a greater impact in their organizations.

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Course Details

• Unit 1: Introduction to Marketing Analytics  
• Unit 2: Data Collection Methods in Marketing Analytics  
• Unit 3: Data Analysis Tools and Techniques  
• Unit 4: Marketing Analytics in Connected Systems  
• Unit 5: Customer Relationship Management (CRM) Analytics  
• Unit 6: Social Media Analytics  
• Unit 7: Mobile Analytics  
• Unit 8: Marketing Attribution Models  
• Unit 9: Predictive Analytics  
• Unit 10: Data Visualization and Reporting in Marketing Analytics  

Career Path

The **Global Certificate in Marketing Analytics: Connected Systems** prepares you for various roles in the marketing analytics field, including Marketing Analytics Manager, Marketing Analytics Specialist, CRM Marketing Analyst, and Digital Marketing Analyst. This section features a 3D pie chart that highlights the job market trends in the UK for these roles. The marketing analytics job market in the UK is booming, with a wide range of roles and salary ranges. Marketing Analytics Managers take the lead with 25% of the market share, followed by Marketing Analytics Specialists, CRM Marketing Analysts, and Digital Marketing Analysts, each accounting for 35%, 20%, and 20% of the market, respectively. The 3D pie chart below provides a visual representation of these marketing analytics roles' market share in the UK, showcasing the growing demand for professionals with skills in this field. The chart's transparent background and lack of added background color ensure that it seamlessly integrates with the surrounding content. Moreover, the responsive design allows the chart to adapt to all screen sizes, making it easily accessible on any device.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN MARKETING ANALYTICS: CONNECTED SYSTEMS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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