Global Certificate Video Marketing: Growth Strategies
-- viewing nowThe Global Certificate Video Marketing: Growth Strategies course is a must for professionals seeking to excel in digital marketing. With the increasing demand for video content in today's fast-paced, digital world, this course provides learners with essential skills to create and implement effective video marketing strategies.
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Course Details
• Video Production Fundamentals: Understanding the basics of video production, including pre-production, production, and post-production.
• Video Platforms and Analytics: Overview of popular video platforms, analytics, and how to interpret the data to measure performance.
• Search Engine Optimization (SEO) for Video: Techniques for optimizing video content for search engines, increasing discoverability.
• Social Media Video Marketing: Strategies for promoting video content on social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Video Advertising and Paid Promotion: Overview of video advertising options, including pre-roll, mid-roll, and post-roll ads, as well as paid social media promotions.
• Video Email Marketing: Integrating video into email campaigns, increasing engagement and click-through rates.
• Video Funnel Marketing: Using video at different stages of the sales funnel to drive conversions and revenue.
• Video Metrics and KPIs: Measuring the success of video marketing campaigns, including key performance indicators (KPIs) and return on investment (ROI).
• Ethics and Legal Considerations in Video Marketing: Understanding ethical and legal considerations in video marketing, including copyright, fair use, and disclosures.
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