Professional Certificate in Marketing Analytics and Business Intelligence

-- viewing now

The Professional Certificate in Marketing Analytics and Business Intelligence is a course designed to equip learners with essential skills for career advancement in today's data-driven world. This program focuses on the importance of data-driven decision making, marketing analytics, and business intelligence for organizations.

4.0
Based on 2,059 reviews

6,838+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In this course, learners will gain hands-on experience with industry-leading tools such as Excel, SQL, Tableau, and Python. They will learn how to collect, analyze, and interpret data to drive marketing strategies and inform business decisions. With the demand for skilled marketing analysts and business intelligence professionals on the rise, this program offers a valuable opportunity for learners to enhance their skillset and stand out in the job market. By completing this program, learners will be able to demonstrate their proficiency in marketing analytics and business intelligence, and show potential employers that they have the skills needed to drive success in today's data-driven organizations.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Unit 1: Introduction to Marketing Analytics and Business Intelligence
Unit 2: Data Collection and Analysis for Marketing
Unit 3: Marketing Metrics and KPIs
Unit 4: Customer Segmentation and Targeting
Unit 5: Marketing Mix Modeling and Optimization
Unit 6: Predictive Analytics in Marketing
Unit 7: Marketing Attribution and ROI Analysis
Unit 8: Big Data and Real-Time Analytics
Unit 9: Visualization and Reporting for Marketing Insights
Unit 10: Ethics and Data Privacy in Marketing Analytics

Career Path

In the ever-evolving landscape of marketing and business, a Professional Certificate in Marketing Analytics and Business Intelligence can open doors to exciting, in-demand roles. Let's take a closer look at the job market trends in the UK through this 3D pie chart. 1. **Marketing Analyst**: As a marketing analyst, you'll study market conditions to examine potential sales of a product or service. Around 30% of the opportunities in this field are available for professionals with Marketing Analytics and Business Intelligence skills. 2. **Business Intelligence Developer**: With a focus on data warehousing and building data systems, Business Intelligence Developers account for approximately 25% of the job market in this domain. 3. **Data Analyst**: Data Analysts, representing 20% of the job market, collect, process, and perform statistical analyses of data. 4. **Marketing Intelligence Specialist**: As a Marketing Intelligence Specialist, you'll be responsible for gathering and analyzing data to help companies make better marketing decisions. This role comprises 15% of the available opportunities. 5. **CRM Analyst**: With 10% of the job market, CRM Analysts focus on managing a company's relationships and interactions with its customers, clients, and sales prospects. These percentages reflect the current UK job market, giving you a clearer picture of where your Marketing Analytics and Business Intelligence skills can shine.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN MARKETING ANALYTICS AND BUSINESS INTELLIGENCE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment