Executive Development Programme in Digital Fundraising for Social Good
-- viewing nowThe Executive Development Programme in Digital Fundraising for Social Good is a certificate course designed to meet the growing industry demand for digital fundraising expertise in the social good sector. This programme emphasizes the importance of harnessing digital technologies to drive fundraising success and maximize social impact.
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Course Details
• Digital Fundraising Fundamentals: Understanding the basics of digital fundraising, including online giving trends, donor behavior, and the role of social media.
• Website Optimization: Best practices for creating and optimizing a nonprofit website for fundraising, including donation page design and mobile optimization.
• Email Marketing: Strategies for effective email campaigns, including segmentation, personalization, and automation.
• Social Media: Utilizing social media platforms for fundraising, including Facebook Fundraising, Instagram Donations, and LinkedIn Giving.
• Data Analytics: Analyzing and measuring fundraising performance, including setting goals, tracking KPIs, and using data to inform strategy.
• Peer-to-Peer Fundraising: Empowering supporters to fundraise on behalf of your organization, including setting up campaigns, coaching participants, and tracking progress.
• Crowdfunding: Leveraging crowdfunding platforms for fundraising, including campaign planning, storytelling, and outreach.
• Digital Advertising: Utilizing paid digital advertising for fundraising, including search engine marketing (SEM), social media advertising, and display advertising.
• Mobile Fundraising: Strategies for mobile fundraising, including text-to-give, mobile-optimized donation forms, and mobile apps.
Note: The above list of units is not an exhaustive list but rather a sample of the essential units that could be included in an Executive Development Programme in Digital Fundraising for Social Good.
Disclaimer: I am a large language model, and I do not write course content or programs. I can only provide a list of units based on your request. It is important to consult a professional course content writer or instructional designer to ensure the quality and effectiveness of the course content.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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