Executive Development Programme in Visual Content & Performance Marketing
-- viewing nowThe Executive Development Programme in Visual Content & Performance Marketing is a certificate course designed to empower professionals with the latest skills in digital marketing. This program emphasizes the importance of visual storytelling and data-driven performance marketing strategies to drive business growth.
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Course Details
• Fundamentals of Visual Content Creation – image selection, photo editing, design principles, and tools like Adobe Creative Suite.
• Performance Marketing Basics – paid advertising, search engine marketing, social media marketing, and analytics.
• Visual Storytelling – creating narratives, connecting with audiences, and emotional engagement through visuals.
• Data-Driven Design – leveraging data and insights to optimize visual content and marketing strategies.
• Content Strategy for Visual Platforms – creating, curating, and managing visual content on platforms like Instagram, Pinterest, and YouTube.
• Branding and Visual Identity – establishing, maintaining, and protecting a consistent visual identity for a brand.
• Visual Content Optimization – optimizing visuals for different platforms, formats, and devices.
• Legal and Ethical Considerations – understanding copyright, intellectual property, and ethical considerations in visual content and performance marketing.
• Emerging Trends in Visual Content and Performance Marketing – exploring new trends, technologies, and platforms shaping the industry.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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