Executive Development Programme in Facebook Ads for Revenue Generation
-- viewing nowThe Executive Development Programme in Facebook Ads for Revenue Generation certificate course is a powerful learning opportunity designed to boost your career. This program focuses on the crucial skills needed to leverage Facebook's advertising platform for generating revenue, addressing a high-demand skillset in today's digital marketing landscape.
7,918+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, understanding the interface, setting up target audiences, and creating a campaign structure.
• Facebook Ad Objectives: Choosing the right objective for your ad campaign, including Awareness, Consideration, and Conversion categories.
• Facebook Ad Formats: Exploring various ad formats like image, video, carousel, collection, and instant experience ads.
• Facebook Audience Targeting: Utilizing demographics, interests, behaviors, custom audiences, and lookalike audiences to optimize ad delivery.
• Facebook Ad Placements: Selecting the appropriate placements for your ads, such as Facebook, Instagram, Audience Network, and Messenger.
• Facebook Ad Budgeting and Bidding: Understanding the difference between daily and lifetime budgets, as well as various bidding strategies and optimization for ad delivery.
• Facebook Ad Performance Metrics: Tracking key performance indicators (KPIs) like impressions, reach, frequency, CPM, CPC, CTR, and conversion metrics to evaluate ad performance.
• Facebook Pixel and Conversion Tracking: Installing and configuring the Facebook pixel, understanding conversion tracking, and creating custom conversions.
• Creating High-Performing Facebook Ads: Best practices for ad creative, ad copywriting, and landing page optimization.
• Scaling Facebook Ad Campaigns: Strategies for optimizing and scaling winning ad campaigns to increase revenue generation.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate