Executive Development Programme in SEO, Content, and Influencer Marketing
-- viewing nowThe Executive Development Programme in SEO, Content, and Influencer Marketing is a certificate course designed to empower professionals with the latest digital marketing strategies. This program emphasizes the importance of Search Engine Optimization (SEO), content creation, and influencer marketing in today's digital landscape.
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Course Details
• Fundamentals of SEO: Introduction to Search Engine Optimization, Importance of SEO, Keyword Research, On-page and Off-page Optimization, Technical SEO
• Content Marketing Strategy: Content Planning, Creation and Distribution, Content Formats, Storytelling, Content Promotion
• Advanced SEO Techniques: SEO for E-commerce, Local SEO, Mobile SEO, Video SEO, Voice Search
• Influencer Marketing: Identifying and Approaching Influencers, Influencer Relationship Management, Influencer Campaign Management, Measuring Influencer Marketing Success
• SEO Analytics: Google Analytics, Google Search Console, SEO Reporting, Key Performance Indicators (KPIs), Return on Investment (ROI)
• Content Marketing Analytics: Content Performance Metrics, Social Media Analytics, Content ROI, A/B Testing
• SEO for Social Media: Social Media Signals, Social Media SEO, Leveraging Social Media for SEO
• SEO for Mobile: Mobile Optimization, Accelerated Mobile Pages (AMP), Mobile-first Indexing
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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