Executive Development Programme in Ad Sales Strategic Leadership
-- viewing nowThe Executive Development Programme in Ad Sales Strategic Leadership is a certificate course designed to empower media professionals with advanced skills in advertising sales leadership. This programme is critical for anyone seeking to excel in advertising sales, as it provides a deep understanding of the latest trends, technologies, and strategies in the industry.
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Course Details
• Ad Sales Fundamentals: Understanding the advertising landscape, ad formats, and sales strategies.
• Data-Driven Ad Sales: Leveraging data analytics for ad sales strategy and decision making.
• Digital Advertising Trends: Keeping up with the latest digital advertising trends and technologies.
• Ad Sales Leadership: Developing leadership skills, team building, and motivating ad sales teams.
• Customer Relationship Management: Building and maintaining strong customer relationships for sustainable ad sales.
• Revenue Forecasting: Accurately forecasting revenue and setting sales targets.
• Negotiation Skills: Mastering negotiation techniques for successful ad sales deals.
• Ad Sales Presentations: Creating compelling ad sales presentations and proposals.
• Sales Funnel Management: Managing the sales funnel, from lead generation to closing deals.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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