Global Certificate in Digital Marketing & Ad Campaigns
-- viewing nowThe Global Certificate in Digital Marketing & Ad Campaigns is a comprehensive course designed to meet the growing industry demand for digital marketing expertise. This certification equips learners with essential skills in planning, executing, and optimizing digital marketing campaigns across various platforms.
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Course Details
• Digital Marketing Fundamentals: Understanding the digital landscape, marketing principles, and key metrics. • Search Engine Optimization (SEO): Organic search, keyword research, on-page and off-page optimization. • Pay-Per-Click (PPC) Advertising: Paid search, ad copywriting, bidding strategies, and platform-specific campaigns (Google Ads, Bing Ads). • Social Media Marketing: Platform insights, content strategy, community management, and advertising options. • Email Marketing: Campaign planning, list building, segmentation, automation, and A/B testing. • Content Marketing: Strategy, creation, curation, distribution, and performance measurement. • Web Analytics: Tracking, measuring, and reporting digital marketing performance, using tools like Google Analytics. • Conversion Rate Optimization (CRO): Landing page optimization, user experience, A/B testing, and funnel analysis. • Digital Marketing Tools & Trends: Martech stack, AI & machine learning, voice search, and virtual reality.
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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