Professional Certificate in Ad Reach and Engagement

Name: Professional Certificate in Ad Reach and Engagement
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The Professional Certificate in Ad Reach and Engagement is a vital course for digital marketers seeking to maximize their advertising impact. With the ever-growing demand for online advertising, this course positions learners to excel in the industry, equipping them with essential skills to create and optimize effective ad campaigns.

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About this course

Throughout the course, learners will gain hands-on experience with industry-leading ad platforms, understand the nuances of ad targeting, and analyze engagement metrics to optimize ad performance. By mastering these skills, learners will not only enhance their current roles but also open up new career opportunities in digital marketing. In an era where businesses increasingly rely on digital advertising to reach their target audience, this Professional Certificate serves as a launching pad for learners to advance their careers and make a significant impact in the industry.

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Course Details

• Ad Reach Metrics
• Understanding Impressions and Reach
• Ad Engagement Metrics
• Click-Through Rate (CTR) and Engagement Rate
• Importance of Frequency and Recency in Ad Engagement
• Ad Optimization Techniques
• A/B Testing and Multi-Variate Testing
• Audience Targeting Strategies
• Ad Reach and Engagement Analytics
• Leveraging Data and Insights for Improved Ad Performance

Career Path

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The **Professional Certificate in Ad Reach and Engagement** prepares learners for exciting career paths in the digital advertising industry. The following roles are in high demand in the UK, with impressive salary ranges and skill sets. 1. **Digital Marketing Manager**: These professionals design, implement, and manage digital marketing campaigns across various channels. They need a strong understanding of SEO, content marketing, social media, email marketing, and web analytics. The average salary in the UK is around £40,000 per year. 2. **PPC Specialist**: PPC (Pay-Per-Click) specialists manage and optimize paid advertising campaigns, primarily on search engines. They require expertise in keyword research, ad copywriting, and analytical tools. The average UK salary is around £30,000 per year. 3. **Social Media Manager**: Social Media Managers create and maintain a strong brand presence on social media platforms, engage with users, and measure the effectiveness of campaigns. They need excellent communication, creativity, and data analysis skills. The average UK salary is around £30,000 per year. 4. **Content Marketing Specialist**: Content Marketing Specialists develop, curate, and promote valuable content to attract and retain a clearly defined audience. They require strong writing, editing, and SEO skills. The average UK salary is around £28,000 per year. 5. **SEO Specialist**: SEO (Search Engine Optimization) Specialists optimize websites to improve their visibility in search engine results. They need technical skills, keyword research expertise, and a deep understanding of search algorithms. The average UK salary is around £27,000 per year.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

PROFESSIONAL CERTIFICATE IN AD REACH AND ENGAGEMENT

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.