Global Certificate in AdTech and Gaming

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The Global Certificate in AdTech and Gaming is a comprehensive course that addresses the growing demand for professionals skilled in AdTech and Gaming industries. This course is designed to equip learners with essential skills and knowledge necessary to excel in these fields, including programmatic advertising, data analytics, digital marketing, and gaming technology.

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About this course

With the global AdTech market projected to reach $871 billion by 2026 and the gaming industry expected to generate over $200 billion in revenue by 2023, there is a high industry demand for professionals with expertise in these areas. This course offers a unique opportunity for learners to gain a competitive edge in the job market and advance their careers in these rapidly growing industries. By completing this course, learners will acquire essential skills in AdTech and Gaming, including proficiency in programmatic advertising platforms, data analysis tools, and gaming technology. They will also gain a deep understanding of the latest trends and best practices in these fields, making them highly valuable to potential employers and enabling them to make meaningful contributions to the industry.

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Course Details

• AdTech Fundamentals: Understanding the basics of AdTech, including programmatic advertising, real-time bidding, and ad exchanges.
• Data Analytics in AdTech: Learning how to collect, analyze, and interpret data to optimize advertising campaigns.
• AdTech & Privacy Regulations: Exploring global privacy regulations and their impact on AdTech, including GDPR and CCPA.
• Cross-platform Advertising: Strategies for delivering cohesive advertising experiences across multiple platforms.
• Ad Fraud & Viewability: Understanding ad fraud, viewability, and how to combat these issues in AdTech.
• Gaming Industry Overview: An introduction to the gaming industry, including market trends and revenue streams.
• Monetization Strategies in Gaming: Examining various monetization strategies, including in-app purchases, subscriptions, and advertising.
• Gaming Analytics: Learning how to collect and analyze data to improve gaming experiences and optimize revenue.
• Gaming & Privacy Regulations: Exploring global privacy regulations and their impact on the gaming industry.
• Esports & Sponsorship: Understanding the esports landscape and how brands can engage with this audience through sponsorships.

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