Professional Certificate in AdTech and Marketing Research
-- viewing nowThe Professional Certificate in AdTech and Marketing Research is a comprehensive course that equips learners with essential skills in advertising technology and marketing analytics. This program is crucial in today's data-driven world, where businesses rely heavily on AdTech and marketing research to make informed decisions.
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Course Details
•
• Unit 1: Introduction to AdTech and Marketing Research
• Unit 2: Programmatic Advertising and Real-Time Bidding
• Unit 3: Data Management Platforms (DMPs) and Audience Targeting
• Unit 4: Cross-Channel Advertising and Attribution Modeling
• Unit 5: Ad Fraud, Brand Safety, and Viewability
• Unit 6: Marketing Analytics and Data Visualization Tools
• Unit 7: A/B Testing and Conversion Rate Optimization
• Unit 8: Customer Relationship Management (CRM) and Marketing Automation
• Unit 9: Social Media Listening and Influencer Marketing
• Unit 10: Future Trends and Innovations in AdTech and Marketing Research
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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