Executive Development Programme Twitter Marketing Strategy
-- viewing nowThe Executive Development Programme in Twitter Marketing Strategy is a certificate course designed for marketing professionals seeking to enhance their social media marketing skills. This programme emphasizes the importance of Twitter as a powerful marketing tool, addressing industry demand for experts who can leverage this platform to drive brand awareness and engagement.
4,168+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Understanding Twitter Marketing
• Setting up a Twitter Business Account
• Crafting Effective Tweets: Copywriting & Formatting
• Twitter Analytics: Metrics & Key Performance Indicators (KPIs)
• Building a Targeted Twitter Following
• Twitter Advertising: Promoted Tweets, Accounts, & Trends
• Twitter Automation: Tools & Best Practices
• Twitter Crisis Management: Preparation & Response
• Measuring & Optimizing Twitter Campaigns
• Twitter Integration with Overall Marketing Strategy
Career Path
A marketing manager leads an organisation's marketing efforts, developing strategies and implementing campaigns. In Twitter marketing, this role focuses on creating brand awareness, driving website traffic, and generating leads. 2. **Digital Marketing Specialist:**
Digital marketing specialists manage an organisation's digital channels, including Twitter. They create engaging content, manage social media campaigns, and monitor social media metrics to optimise performance. 3. **Content Marketing Manager:**
Content marketing managers develop and implement content strategies to attract and retain a clearly defined audience. In the context of Twitter, this role involves crafting tweets, creating visual assets, and managing a content calendar. 4. **Social Media Manager:**
Social media managers oversee an organisation's social media presence, ensuring brand consistency and generating engagement. Twitter is a key platform for community management, customer service, and public relations. 5. **SEO Specialist:**
SEO specialists optimise websites and content to enhance search engine rankings. In Twitter marketing, this role involves keyword research, on-page optimisation, and link building to improve visibility and reach. Understanding the distribution of these roles in the job market will help you make informed decisions about your career path in Twitter Marketing Strategy. Don't forget to follow industry trends, stay up-to-date with the latest tools, and continuously refine your skills to advance in this competitive field.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate
