Masterclass Certificate in Mobile Marketing KPIs
-- viewing nowThe Masterclass Certificate in Mobile Marketing KPIs course is a comprehensive program that equips learners with essential skills to excel in the rapidly growing mobile marketing industry. This course emphasizes the importance of Key Performance Indicators (KPIs) in measuring the success of mobile marketing campaigns.
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Course Details
• Understanding Mobile Marketing KPIs: Defining key performance indicators (KPIs) and their significance in mobile marketing.
• User Acquisition Metrics: Analyzing cost per install (CPI), customer acquisition cost (CAC), and retention rates.
• Engagement Metrics: Evaluating click-through rates (CTR), conversion rates, and session lengths.
• Retention & Churn Rates: Measuring user retention, churn rate, and their impact on mobile marketing strategies.
• ROI & Attribution Models: Understanding return on investment (ROI) calculation and attribution model selection.
• A/B Testing & Optimization: Implementing A/B testing, data analysis, and iterative optimization.
• Mobile Analytics Tools: Exploring popular analytics tools and selecting the right one for your mobile marketing needs.
• Performance Monitoring & Reporting: Continuous monitoring, reporting, and data-driven decision making.
• Advanced KPI Analysis: Diving deep into cohort analysis, funnel analysis, and predictive analytics.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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