Executive Development Programme in Ad Buying for Performance
-- viewing nowThe Executive Development Programme in Ad Buying for Performance is a certificate course designed to empower professionals with the skills needed to excel in digital advertising. This program focuses on ad buying strategies, data analysis, and performance optimization, making it highly relevant in today's data-driven marketing landscape.
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Course Details
• Unit 1: Introduction to Ad Buying for Performance
• Unit 2: Understanding Key Performance Indicators (KPIs) in Ad Buying
• Unit 3: Programmatic Ad Buying: An Overview
• Unit 4: Audience Targeting and Segmentation Strategies
• Unit 5: Ad Format Selection: Display, Video, Native
• Unit 6: Ad Placement: Desktop vs. Mobile, Contextual Targeting
• Unit 7: Data Analysis and Optimization Techniques
• Unit 8: Cross-Channel Ad Buying Strategies
• Unit 9: Fraud Detection and Brand Safety Measures
• Unit 10: Future Trends in Performance Ad Buying
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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