Executive Development Programme in E-Commerce Strategy for Growth
-- viewing nowThe Executive Development Programme in E-Commerce Strategy for Growth is a certificate course that provides learners with essential skills for career advancement in the rapidly growing e-commerce industry. This programme emphasizes the importance of a well-planned e-commerce strategy for business growth and covers key topics such as digital marketing, customer analytics, and platform management.
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Course Details
• E-Commerce Fundamentals: Understanding the basics of e-commerce, including business models, key players, and market trends.
• Digital Marketing Strategy: Learning how to develop and implement effective digital marketing campaigns to drive e-commerce growth.
• Website Optimization: Exploring best practices for website design, user experience, and conversion rate optimization.
• Payment Gateways and Security: Examining different payment gateway options and understanding how to ensure secure transactions.
• Order Fulfillment and Logistics: Learning about inventory management, shipping options, and supply chain optimization.
• Customer Relationship Management: Understanding how to manage customer data, build customer loyalty, and handle customer service issues.
• Data Analytics for E-Commerce: Analyzing website traffic, sales data, and customer behavior to make data-driven decisions.
• E-Commerce Innovations: Keeping up with the latest e-commerce trends, such as social commerce, augmented reality, and voice commerce.
• Global E-Commerce Strategy: Exploring the opportunities and challenges of expanding an e-commerce business internationally.
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