Professional Certificate in Digital Marketing and Search Engine Algorithms

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The Professional Certificate in Digital Marketing and Search Engine Algorithms course is essential for anyone looking to excel in the digital marketing industry. This course focuses on search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, which are critical components of digital marketing strategies.

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About this course

Learners will gain a deep understanding of search engine algorithms and how to optimize websites for higher search engine rankings. With the increasing demand for digital marketing professionals, this course provides learners with the necessary skills to advance their careers. According to the Bureau of Labor Statistics, employment in the advertising and promotions industry is projected to grow 10% from 2020 to 2030, faster than the average for all occupations. By completing this course, learners will have the skills to create and implement effective digital marketing campaigns that drive website traffic, generate leads, and increase sales. These skills are in high demand by employers and will give learners a competitive edge in the job market. In summary, the Professional Certificate in Digital Marketing and Search Engine Algorithms course is critical for career advancement in the digital marketing industry. Learners will gain essential skills in SEO, PPC advertising, and social media marketing, making them highly sought after by employers.

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Course Details

• Introduction to Digital Marketing
• Understanding Search Engine Algorithms
• Keyword Research and Optimization
• On-page and Off-page SEO Techniques
• Link Building Strategies
• Social Media Marketing
• Content Marketing for Search Engines
• Mobile Marketing and Optimization
• Analytics and Performance Tracking
• Advanced Search Engine Algorithms

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