Executive Development Programme YouTube: Media Training

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The Executive Development Programme YouTube: Media Training certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in today's digital age. This course emphasizes the importance of media training for executives, helping them develop a strong and confident presence on camera, and providing them with the skills needed to communicate effectively on YouTube and other media platforms.

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About this course

In an era where video content dominates, mastering media training has become a critical requirement for executives. This course is in high demand across industries, as it provides learners with the tools to articulate their message clearly, build their personal brand, and establish a positive image in the minds of their audience. Through this program, learners will gain a deep understanding of the nuances of media training and acquire the skills necessary to excel in a variety of professional settings. They will learn how to engage with their audience, respond to challenging questions, and build rapport with interviewers, all of which will help them stand out in their careers and drive success for their organizations.

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Course Details

Media Interview Skills: Understanding the basics of media interviews, including how to prepare, what to wear, and how to deliver key messages effectively.
Body Language and Non-Verbal Communication: Learning how to use body language and non-verbal communication to convey confidence and credibility during media interviews.
Handling Tough Questions: Techniques for handling tough or unexpected questions during media interviews, including bridging and flagging strategies.
Message Development: Developing clear and concise key messages that can be delivered during media interviews, including the use of soundbites and storytelling.
On-Camera Techniques: Learning on-camera techniques for media interviews, including eye contact, pacing, and vocal delivery.
Social Media Training: Understanding how to use social media as a tool for media engagement and reputation management.
Crisis Communication: Strategies for managing media interviews during a crisis, including the importance of transparency and empathy.
Media Monitoring and Evaluation: Techniques for monitoring and evaluating media coverage, including the use of analytics and reporting tools.

Career Path

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Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME YOUTUBE: MEDIA TRAINING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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