Executive Development Programme YouTube: Media Training
-- viewing nowThe Executive Development Programme YouTube: Media Training certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in today's digital age. This course emphasizes the importance of media training for executives, helping them develop a strong and confident presence on camera, and providing them with the skills needed to communicate effectively on YouTube and other media platforms.
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Course Details
• Media Interview Skills: Understanding the basics of media interviews, including how to prepare, what to wear, and how to deliver key messages effectively.
• Body Language and Non-Verbal Communication: Learning how to use body language and non-verbal communication to convey confidence and credibility during media interviews.
• Handling Tough Questions: Techniques for handling tough or unexpected questions during media interviews, including bridging and flagging strategies.
• Message Development: Developing clear and concise key messages that can be delivered during media interviews, including the use of soundbites and storytelling.
• On-Camera Techniques: Learning on-camera techniques for media interviews, including eye contact, pacing, and vocal delivery.
• Social Media Training: Understanding how to use social media as a tool for media engagement and reputation management.
• Crisis Communication: Strategies for managing media interviews during a crisis, including the importance of transparency and empathy.
• Media Monitoring and Evaluation: Techniques for monitoring and evaluating media coverage, including the use of analytics and reporting tools.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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