Executive Development Programme in Fragrance Product Marketing

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The Executive Development Programme in Fragrance Product Marketing is a certificate course designed to provide professionals with specialized knowledge in the fragrance industry. This program emphasizes the importance of fragrance in marketing, branding, and product development, making it essential for those looking to advance in the field.

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About this course

With the global fragrance market projected to reach $92.7 billion by 2025, the demand for skilled fragrance product marketers is on the rise. This course equips learners with essential skills in fragrance creation, consumer understanding, and market analysis, providing a comprehensive understanding of the fragrance value chain. By completing this program, learners will be able to develop and implement effective fragrance marketing strategies, communicate the value of fragrance to consumers, and drive product innovation. This certificate course is an excellent opportunity for professionals seeking to differentiate themselves in the fragrance industry and advance their careers.

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Course Details


Fragrance Product Marketing Fundamentals

Fragrance Creation and Development

Consumer Psychology and Fragrance Preferences

Marketing Strategies for Fragrance Products

Sensory Branding and Packaging Design

Fragrance Product Positioning and Pricing

Distributing and Promoting Fragrance Products

Fragrance Regulations and Compliance

Monitoring and Measuring Fragrance Product Performance

Career Path

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In the Fragrance Product Marketing sector, various executive roles contribute to the development and success of the industry. Let's look at the 3D pie chart representing the distribution of these positions. The Fragrance Product Developer position accounts for 25% of the market. These professionals are responsible for creating innovative and appealing fragrances for different products and brands. Fragrance Marketing Managers make up 30% of the industry. They develop and implement marketing strategies to promote fragrance products, ensuring brand awareness and increased sales. The Sales Director role in the Fragrance Industry represents 20% of the market. These executives manage sales teams, develop sales strategies, and build relationships with clients and retailers. Fragrance Product Designers account for 15% of the sector. They design bottles, packaging, and visual elements for fragrance products, ensuring they appeal to target markets. Lastly, Fragrance Category Buyers comprise 10% of the industry. They are responsible for purchasing fragrance products for retail stores, focusing on product selection and negotiation of prices and terms. In conclusion, this 3D pie chart showcases the significant roles within the Executive Development Programme for Fragrance Product Marketing in the UK. Each role plays a vital part in the industry's success, with unique responsibilities and objectives.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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EXECUTIVE DEVELOPMENT PROGRAMME IN FRAGRANCE PRODUCT MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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