Global Certificate in Web Dev for Performance Marketing

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The Global Certificate in Web Dev for Performance Marketing is a crucial course designed to equip learners with the latest web development skills necessary for success in performance marketing. This certificate program emphasizes the importance of creating high-performing, optimized websites that drive conversions and revenue.

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About this course

With a focus on industry-demanded technologies and best practices, learners will master key concepts such as responsive design, front-end optimization, and data-driven decision making. By completing this course, professionals will enhance their career opportunities and stay ahead in the rapidly evolving digital marketing landscape. Ideal for web developers, digital marketers, and growth specialists, this program empowers learners to build and optimize websites that deliver tangible results.

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Course Details

HTML & CSS Fundamentals: Learn the basics of HTML and CSS, including syntax, structure, and best practices for creating responsive web pages.
JavaScript Essentials: Gain a solid understanding of JavaScript fundamentals, such as variables, data types, functions, and objects, to create interactive web experiences.
Performance Optimization Techniques: Discover methods for optimizing web page performance, such as minification, compression, and caching, to enhance user experience and conversion rates.
Data Analysis & Visualization: Explore techniques for data analysis and visualization, including working with APIs, data parsing, and creating charts and graphs, to inform marketing decisions.
Conversion Rate Optimization (CRO): Understand the principles of CRO, including A/B testing, user behavior analysis, and persuasive design, to improve marketing performance.
Web Security for Performance Marketing: Learn about web security best practices, such as secure coding, HTTPS, and password management, to protect user data and maintain brand trust.
Web Accessibility & Inclusive Design: Discover the importance of web accessibility and inclusive design, including WCAG guidelines, assistive technologies, and user testing, to reach a wider audience.
Search Engine Optimization (SEO): Understand the basics of SEO, including keyword research, on-page optimization, and link building, to improve search engine rankings and visibility.
Social Media Integration: Learn how to integrate social media platforms into web pages, including share buttons, social login, and social feeds, to increase engagement and reach.
E-commerce Development: Gain hands-on experience with e-commerce development, including payment gateways, product catalogs, and cart functionality, to create effective online stores.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN WEB DEV FOR PERFORMANCE MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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