Masterclass Certificate in Marketing Analytics & Personalization

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The Masterclass Certificate in Marketing Analytics & Personalization is a comprehensive course designed to equip learners with essential skills for career advancement in today's data-driven marketing landscape. This course emphasizes the importance of marketing analytics and personalization in driving business growth, increasing customer engagement, and improving ROI.

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About this course

In this course, learners will gain hands-on experience with industry-leading tools and techniques for data analysis, segmentation, and personalization. They will learn how to leverage data to make informed marketing decisions, optimize campaigns, and deliver personalized experiences to customers at scale. With the demand for marketing analytics and personalization skills at an all-time high, this course provides learners with a competitive edge in the job market. Learners will acquire skills that are highly sought after by employers, opening up new opportunities for career growth and advancement in marketing, analytics, and related fields.

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Course Details


• Marketing Analytics Fundamentals
• Data Visualization and Interpretation
• Statistical Analysis for Marketing
• Segmentation and Customer Analysis
• Personalization Strategies and Tactics
• Marketing Attribution and Lifetime Value
• A/B Testing and Experimentation
• Digital Marketing Analytics
• Marketing Technology Stack Management
• Ethics and Privacy in Marketing Analytics

Career Path

The marketing analytics and personalization field is booming in the UK, with a variety of roles in demand. According to recent job market trends, marketing analysts take the lead, making up 45% of the job opportunities in this sector. Digital marketing specialists follow closely behind, accounting for 25% of the positions. CRM analysts and marketing technology managers share the remaining 15% of the opportunities, each holding 15% of the available roles. To create this engaging and visually appealing 3D pie chart, we utilized the Google Charts library, setting the is3D option to true. The chart boasts a transparent background and no added background color, allowing it to seamlessly blend into any webpage. It's also fully responsive, adapting to all screen sizes with its width set to 100% and height to 400px. By incorporating these primary and secondary keywords throughout the content, we have ensured search engine optimization and industry relevance. In addition, the chart's bold colors and labeled slices contribute to its accessibility and user-friendly design.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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MASTERCLASS CERTIFICATE IN MARKETING ANALYTICS & PERSONALIZATION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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