Certificate in PPC for Retail & Consumer Brands

Name: Certificate in PPC for Retail & Consumer Brands
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The Certificate in PPC for Retail & Consumer Brands is a comprehensive course designed to empower learners with the essential skills needed to thrive in the competitive digital marketing landscape. This course highlights the importance of Pay-Per-Click (PPC) advertising in retail and consumer brands, addressing industry demand for experts who can effectively manage and optimize PPC campaigns.

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By enrolling in this course, learners will gain hands-on experience with popular PPC platforms such as Google Ads and Microsoft Advertising, mastering techniques to create, manage, and optimize campaigns for maximum ROI. The curriculum also covers critical topics like keyword research, ad copywriting, landing page optimization, and advanced bidding strategies, ensuring learners are well-equipped to advance their careers in digital marketing. In an era where e-commerce and online advertising are more important than ever, this certificate course offers learners a valuable opportunity to enhance their skillset and stay ahead in the ever-evolving world of retail and consumer brands.

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Detalles del Curso

• Understanding PPC Fundamentals
• Keyword Research for Retail & Consumer Brands
• Setting Up & Structuring PPC Campaigns
• Writing Compelling Ad Copy for Retail Products
• Bid Management & Optimization Techniques
• Tracking & Analyzing PPC Performance
• Advanced Retail PPC Strategies
• Mobile & Local PPC for Retail Brands
• Shopping Campaigns for E-commerce Retailers

Trayectoria Profesional

This section highlights the three primary roles in the Certificate in PPC (Pay-Per-Click) for Retail & Consumer Brands program. These roles include PPC Specialist, PPC Manager, and PPC Analyst. To help you better understand the distribution of these roles, a 3D pie chart is presented below. The data displayed in the chart reveals that a PPC Specialist holds the majority of the positions, accounting for 60% of the total. PPC Managers are responsible for 30%, and PPC Analysts make up 10%. This visualization offers a quick glance at the job market trends in PPC for retail and consumer brands. In the UK, the salary ranges for these roles vary. PPC Specialists generally earn between £22,000 and £35,000 per year, while PPC Managers can make anywhere from £30,000 to £50,000. PPC Analysts typically earn between £20,000 and £30,000 annually. The demand for these skills remains high as e-commerce and online advertising continue to grow. Overall, this Certificate in PPC for Retail & Consumer Brands program prepares you for a successful career in the PPC industry, offering you the skills necessary to excel in these dynamic roles.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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CERTIFICATE IN PPC FOR RETAIL & CONSUMER BRANDS

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London School of International Business (LSIB)

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05 May 2025

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