Global Certificate in TikTok: Reaching Global Customers

•  Unit 1: Introduction to TikTok for Business – Understanding the TikTok platform and its user base, setting up a TikTok for Business account, and exploring key features for brand promotion. •  Unit 2: Creating Engaging TikTok Content – Identifying target audiences, developing a content strategy, and creating captivating TikTok videos with trending music, effects, and challenges. •  Unit 3: TikTok Advertising Fundamentals – Overview of TikTok's advertising offerings, including brand takeovers, in-feed native videos, hashtag challenges, and branded effects, and their benefits. •  Unit 4: Launching Effective TikTok Ad Campaigns – Setting up ad campaigns, defining objectives, targeting audiences, and measuring performance with TikTok's analytics tools. •  Unit 5: Influencer Marketing on TikTok – Identifying and collaborating with influencers, negotiating partnerships, and measuring the impact of influencer campaigns. •  Unit 6: Localizing TikTok Content for Global Markets – Adapting content for different cultures, languages, and regions, and understanding local trends and preferences. •  Unit 7: Leveraging User-Generated Content on TikTok – Encouraging user-generated content, curating and showcasing user-generated content, and building brand loyalty. •  Unit 8: TikTok Marketing Best Practices – Learning from successful TikTok campaigns, staying up-to-date with platform updates and trends, and optimizing content for maximum engagement.