Certificate in AdTech for Growth

Name: Certificate in AdTech for Growth
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The Certificate in AdTech for Growth is a comprehensive course designed to meet the growing industry demand for AdTech skills. This program equips learners with essential knowledge and techniques in AdTech, providing a solid foundation for career advancement in this field.

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Acerca de este curso

The course covers various topics, including programmatic advertising, data-driven marketing, and cross-channel attribution. Learners will gain hands-on experience with AdTech tools and platforms, enabling them to optimize digital advertising campaigns and improve marketing ROI. In today's digital age, AdTech skills are increasingly important for businesses seeking to reach and engage their target audiences effectively. By completing this certificate course, learners will be well-positioned to succeed in this high-growth industry and drive business growth through data-driven advertising strategies.

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Detalles del Curso

• Introduction to AdTech • Understanding Programmatic Advertising • The Role of Data Management Platforms (DMPs) • Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs) • Ad Exchanges • Real-Time Bidding (RTB) • Cross-Channel Advertising • Ad Fraud & Brand Safety • AdTech Metrics and Analytics • Future Trends in AdTech

Trayectoria Profesional

This section presents a 3D pie chart featuring AdTech growth job market trends in the UK. The data is based on the most recent statistics, highlighting the demand for various roles. 1. **Digital Marketing Specialist**: This role leads the way with 45% of the demand in the AdTech industry. As businesses continue to invest in digital marketing, the demand for experts in this field will only grow. 2. **Ad Operations Specialist**: With a 25% share, Ad Operations Specialists are vital for managing ad campaigns and maximizing revenue. This role is essential for any organization looking to succeed in AdTech. 3. **Data Analyst**: Data Analysts hold 15% of the demand in AdTech. As data-driven decision-making becomes increasingly important, so does the need for skilled professionals who can interpret complex data sets. 4. **SEO Specialist**: Coming in at 10%, SEO Specialists are responsible for optimizing websites to improve search engine rankings and attract more organic traffic. 5. **PPC Specialist**: PPC Specialists account for 5% of the demand in the AdTech industry. These professionals focus on creating and managing pay-per-click advertising campaigns for businesses. This chart serves as a valuable resource for those considering a career in AdTech or looking to stay informed about industry trends. With a transparent background and responsive design, the chart is accessible and easy to interpret on any device.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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CERTIFICATE IN ADTECH FOR GROWTH

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London School of International Business (LSIB)

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05 May 2025

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