Global Certificate Performance Media Marketing
-- viendo ahoraThe Global Certificate in Performance Media Marketing is a comprehensive course that equips learners with essential skills for success in the digital marketing industry. This course emphasizes the importance of data-driven marketing strategies, focusing on KPIs and ROI to optimize campaigns and maximize results.
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Detalles del Curso
• Cross-platform Performance Media Marketing Strategy – Understanding the importance of a cohesive marketing strategy across various platforms, and how to create one that drives results. • Paid Social Media Advertising – Leveraging social media platforms for performance marketing, including ad creation, targeting, and optimization. • Programmatic Advertising – Utilizing programmatic technology for efficient and effective ad buying and placement, including real-time bidding and audience targeting. • Search Engine Marketing (SEM) – Driving traffic and conversions through paid search advertising, including keyword research, ad copywriting, and bid management. • Display Advertising – Utilizing visual ads to increase brand awareness and drive conversions, including ad format options, targeting, and optimization. • Mobile Marketing – Reaching consumers on their mobile devices, including mobile-specific ad formats, location-based targeting, and app-based advertising. • Email Marketing – Reaching consumers through their inbox, including segmentation, automation, and optimization. • Attribution Modeling – Understanding the customer journey and attributing conversions to the appropriate channels and touchpoints. • Data Analysis – Analyzing performance data to make informed decisions, including using data visualization tools and reporting techniques.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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