Executive Development Programme in Strategic Ad Sales Planning
-- viendo ahoraThe Executive Development Programme in Strategic Ad Sales Planning is a certificate course designed to empower professionals with the skills necessary to excel in advertising sales. This program emphasizes the importance of strategic planning and decision-making in ad sales, enabling learners to drive revenue growth and maximize profitability.
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Detalles del Curso
• Strategic Ad Sales Planning: An in-depth exploration of the strategies, processes, and best practices for developing and executing effective ad sales plans. • Understanding the Advertising Landscape: A comprehensive review of the current advertising landscape, including traditional and digital advertising channels, emerging trends, and key players. • Targeting and Segmentation: Techniques for identifying and targeting specific customer segments, including demographics, psychographics, and behavioral data. • Value Proposition and Messaging: Strategies for developing a compelling value proposition and messaging framework that resonates with target customers. • Pricing and Packaging: Best practices for pricing and packaging ad products to maximize revenue and customer value. • Sales Forecasting and Revenue Projections: Methods for forecasting sales and revenue based on historical data, market trends, and customer insights. • Performance Metrics and Analytics: Techniques for measuring and analyzing the effectiveness of ad sales efforts, including key performance indicators (KPIs), attribution modeling, and data-driven insights. • Sales Enablement and Collateral: Strategies for equipping sales teams with the tools, resources, and training they need to effectively sell ad products and services. • Sales Process Management: Techniques for managing the sales process, including lead generation, qualification, nurturing, and closing. • Customer Relationship Management: Best practices for building and maintaining strong customer relationships, including account management, customer service, and loyalty programs.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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