Professional Certificate SEO: Google Analytics Redefined

Name: Professional Certificate SEO: Google Analytics Redefined
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The Professional Certificate SEO: Google Analytics Redefined course is essential for individuals seeking to advance their careers in digital marketing and analytics. This course focuses on mastering Search Engine Optimization (SEO) and Google Analytics, two critical components of modern digital marketing strategies.

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À propos de ce cours

Google Analytics is a widely used tool in the industry for tracking website traffic, user behavior, and marketing campaign performance. With this course, learners will gain a deep understanding of how to leverage Google Analytics to optimize website performance, improve user engagement, and make data-driven decisions. Additionally, the course covers SEO best practices, including keyword research, on-page optimization, and link building. Learners will acquire the skills necessary to improve website rankings, drive organic traffic, and increase online visibility. As businesses continue to invest in digital marketing, the demand for professionals with expertise in SEO and Google Analytics is expected to grow. By completing this course, learners will be well-equipped with the essential skills necessary to meet the demands of this growing industry and advance their careers.

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Détails du cours

• Unit 1: Introduction to Google Analytics Redefined
• Unit 2: Setting Up Google Analytics
• Unit 3: Understanding Key Metrics in Google Analytics
• Unit 4: Tracking User Behavior with Google Analytics
• Unit 5: Analyzing Traffic Sources with Google Analytics
• Unit 6: Conversion Tracking and Goal Setting
• Unit 7: Advanced Segmentation Techniques
• Unit 8: Integrating Google Analytics with Google Ads
• Unit 9: Data Visualization and Reporting
• Unit 10: Troubleshooting and Optimizing Google Analytics

Parcours professionnel

The SEO landscape is continuously evolving, and businesses across the UK are increasingly seeking certified professionals to stay ahead in the competitive digital market. This section highlights the most in-demand SEO roles, their associated salary ranges, and the proportion of job opportunities in the UK. According to recent job market trends, the following SEO-related roles are experiencing significant growth: 1. **Digital Marketing Specialist**: These professionals focus on creating and implementing digital marketing plans, including email campaigns, social media strategies, and SEO tactics. With an average salary ranging from £25,000 to £40,000, digital marketing specialists are essential for developing a strong online presence. 2. **SEO Analyst**: SEO analysts optimize websites and web content to improve search engine rankings and increase organic traffic. With an average salary ranging from £28,000 to £45,000, these professionals use analytics tools, keyword research, and on-page optimization strategies to drive results. 3. **Content Marketing Specialist**: These experts create and manage content marketing strategies to attract and retain a target audience. With an average salary ranging from £25,000 to £45,000, content marketing specialists are vital for developing engaging, SEO-friendly content. 4. **PPC Specialist**: PPC specialists focus on managing and optimizing paid advertising campaigns to increase website traffic and generate leads. With an average salary ranging from £25,000 to £45,000, these professionals are skilled in keyword research, ad copywriting, and bid management. 5. **Social Media Specialist**: Social media specialists manage social media platforms, create engaging content, and develop strategies to increase brand awareness and reach. With an average salary ranging from £20,000 to £35,000, these professionals help businesses connect with their audiences and build strong online communities. 6. **Data Analyst**: Data analysts interpret and analyze data to provide insights, develop strategies, and make informed decisions. With an average salary ranging from £25,000 to £50,000, data analysts are essential for measuring the effectiveness of SEO efforts and driving continuous improvement. In conclusion, pursuing a Professional Certificate in SEO can open doors to a successful career in the growing UK digital market. Whether you're interested in specializing in digital marketing, SEO analysis, content marketing, PPC,

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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PROFESSIONAL CERTIFICATE SEO: GOOGLE ANALYTICS REDEFINED

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London School of International Business (LSIB)

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05 May 2025

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