Executive Development Programme in TikTok News: Crisis Communication
-- ViewingNowThe Executive Development Programme in TikTok News: Crisis Communication certificate course is a timely and crucial program designed to equip professionals with the skills to effectively communicate during crises on TikTok and other social media platforms. With the increasing importance of TikTok as a news source and the platform's massive user base, there is a high industry demand for professionals who can navigate its unique challenges and opportunities.
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Dรฉtails du cours
โข Crisis Communication Fundamentals: Understanding the importance of proactive communication during a crisis, the role of an executive in leading communication efforts, and building a crisis communication plan.
โข TikTok News and Crisis Management: An overview of TikTok's history, recent crises, and its communication strategies. Examining TikTok's response to data privacy concerns, misinformation, and government regulations.
โข Building Trust and Credibility: Strategies for establishing and maintaining trust with users, stakeholders, and the public during a crisis. The role of transparency, empathy, and consistency in building credibility.
โข Crisis Communication Channels: Identifying the most effective communication channels for reaching different audiences during a crisis, including TikTok, social media, traditional media, and internal communication.
โข Stakeholder Engagement: Strategies for engaging with key stakeholders, including employees, customers, investors, and regulators, during a crisis.
โข Real-time Monitoring and Response: Techniques for monitoring TikTok news and social media in real-time, and responding quickly and effectively to emerging crises.
โข Message Development and Delivery: Best practices for developing clear, concise, and compelling messages during a crisis. Techniques for delivering messages through different communication channels.
โข Crisis Communication Training and Simulation: The importance of training and preparing executives and communication teams for crises. Techniques for conducting crisis communication simulations and evaluating performance.
โข Measurement and Evaluation: Methods for measuring the effectiveness of crisis communication strategies, including monitoring social media sentiment, media coverage, and stakeholder feedback.
โข Ethical Considerations: The role of ethics in crisis communication, including the importance of honesty, transparency, and respect for privacy.
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Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
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- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
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