Advanced Certificate in Ad Buying Technologies for Business
-- ViewingNowThe Advanced Certificate in Ad Buying Technologies for Business is a comprehensive course designed to empower learners with the latest ad buying technologies and techniques. In an era where digital advertising reigns supreme, this certification is essential for career advancement in marketing and advertising fields.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Advanced Ad Buying Platforms: Overview of the latest ad buying platforms and technologies, including programmatic advertising, real-time bidding, and demand-side platforms (DSPs).
โข Data Analytics for Ad Buying: Utilizing data analytics to optimize ad campaigns, analyze performance metrics, and make data-driven decisions.
โข Ad Fraud Detection and Prevention: Identifying and preventing ad fraud, including bot traffic, click fraud, and impression fraud.
โข Cross-Channel Ad Buying: Strategies for buying ads across multiple channels, including display, video, mobile, and social media.
โข Ad Buying for B2B: Best practices for ad buying in the B2B space, including account-based marketing, targeting, and measurement.
โข Ad Buying for E-commerce: Strategies for ad buying in the e-commerce space, including product listing ads, retargeting, and conversion optimization.
โข Ad Buying Automation: Utilizing automation and machine learning to optimize ad buys, reduce manual work, and improve efficiency.
โข Ad Buying Trends and Innovations: Keeping up with the latest trends and innovations in ad buying, including artificial intelligence, virtual reality, and augmented reality.
โข Ad Buying Ethics and Compliance: Understanding the ethical and compliance considerations in ad buying, including privacy laws, data security, and brand safety.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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