Advanced Certificate in Marketing Measurement & Conversion Optimization

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The Advanced Certificate in Marketing Measurement & Conversion Optimization is a comprehensive course designed to equip learners with essential skills for career advancement in the marketing industry. This certificate program focuses on data-driven marketing strategies, empowering learners to make informed decisions that optimize marketing efforts and drive business growth.

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ร€ propos de ce cours

In today's data-driven world, businesses demand professionals who can measure marketing performance and optimize conversions effectively. This course is crucial in meeting that demand, providing learners with a deep understanding of marketing measurement, attribution modeling, and conversion rate optimization. Throughout the course, learners will gain hands-on experience with industry-leading tools and technologies, enabling them to apply their knowledge in real-world scenarios. By the end of the program, learners will be equipped with the skills and knowledge necessary to drive marketing success and advance their careers in this exciting and evolving field.

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Dรฉtails du cours

โ€ข Marketing Attribution Models
โ€ข Web Analytics Tools and Techniques
โ€ข Conversion Rate Optimization (CRO) Strategies
โ€ข Multi-Channel Attribution
โ€ข Advanced Google Analytics
โ€ข Data-Driven Marketing Decision Making
โ€ข Marketing Analytics for Social Media and Mobile
โ€ข Marketing Mix Modeling
โ€ข Predictive Analytics in Marketing
โ€ข A/B Testing and Experimentation for Conversion Optimization

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