Executive Development Programme in Personal Care Brand Management: Connected Systems
-- ViewingNowThe Executive Development Programme in Personal Care Brand Management: Connected Systems is a certificate course that holds significant importance in today's rapidly evolving consumer goods industry. This programme is designed to address the growing demand for professionals who can manage personal care brands effectively in the era of digital transformation and interconnected systems.
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โข Brand Strategy Development: Understanding the core principles of brand strategy, including positioning, differentiation, and messaging, and how to apply them to the personal care industry.
โข Consumer Insights & Market Research: Utilizing data and research to understand the needs, wants, and behaviors of personal care consumers, and how to translate those insights into effective brand strategies.
โข Product Development & Innovation: The process of creating and bringing new personal care products to market, including concept development, prototyping, testing, and launch.
โข Digital & Social Media Marketing: Leveraging digital and social media platforms to reach and engage personal care consumers, and drive brand awareness and consideration.
โข Integrated Marketing Communications: Developing and executing cohesive and integrated marketing campaigns that effectively communicate the brand's message across multiple channels.
โข Retail & Channel Strategy: Understanding the various retail channels and distribution models available to personal care brands, and how to select and manage the right partners to maximize reach and sales.
โข Brand Finance & Valuation: Understanding the financial aspects of brand management, including how to measure and evaluate brand equity, and how to make data-driven decisions to maximize return on investment.
โข Leadership & Team Management: Building and leading a high-performing team, and developing a culture of innovation, collaboration, and accountability.
Note: This is a sample course outline and may vary based on the specific needs of the organization and the audience. The primary keyword is "Brand Management" and secondary keywords are "Personal Care", "Marketing", "Product Development", "Digital Marketing", "Integrated Marketing Communications", "Retail Strategy", "Brand Finance" and "Leadership".
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