Certificate in Ad Buying: A Practical Approach
-- ViewingNowThe Certificate in Ad Buying: A Practical Approach is a comprehensive course that equips learners with essential skills for career advancement in digital advertising. This program focuses on the practical aspects of ad buying, providing a solid understanding of industry-standard platforms, campaign planning, and performance evaluation.
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โข Understanding Ad Buying
โข Identifying Target Audience for Ad Campaigns
โข Selecting Appropriate Ad Platforms
โข Programmatic Ad Buying and Real-Time Bidding
โข Ad Campaign Planning and Execution
โข Measuring Ad Performance Metrics
โข A/B Testing and Optimization Techniques
โข Ad Fraud Prevention and Brand Safety Measures
โข Legal and Ethical Considerations in Ad Buying
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