Global Certificate in Ad Data Interpretation
-- ViewingNowThe Global Certificate in Ad Data Interpretation is a comprehensive course designed to empower learners with the essential skills required to analyze and interpret advertising data effectively. This certification holds significant importance in today's data-driven world, where businesses rely heavily on data-based decision-making.
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โข Basic Ad Metrics: Understanding Clicks, Impressions, and Click-Through Rates
โข Advanced Ad Metrics: Cost-Per-Click, Cost-Per-Impression, and Cost-Per-Acquisition
โข Ad Campaign Analysis: Evaluating Performance and Setting Goals
โข Cross-Channel Ad Data Integration: Combining Data from Search, Social, and Display Campaigns
โข Ad Data Visualization: Presenting Data Insights in a Clear and Actionable Way
โข Attribution Modeling: Assigning Credit to Marketing Channels in the Customer Journey
โข Audience Segmentation and Targeting: Using Ad Data to Reach the Right People
โข Ad Fraud Detection and Prevention: Ensuring the Validity and Accuracy of Ad Data
โข Data Privacy and Compliance: Managing Ad Data in Accordance with Regulations like GDPR and CCPA
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