Global Certificate in Ad Sales for Emerging Markets
-- ViewingNowThe Global Certificate in Ad Sales for Emerging Markets course is a comprehensive program designed to meet the growing demand for advertising sales professionals in emerging markets. This course emphasizes the importance of understanding cultural, economic, and technological factors that influence advertising sales in these regions.
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โข Ad Sales Fundamentals: Understanding the basics of advertising sales, including key terms, concepts, and the sales process.
โข Emerging Markets Overview: An examination of the unique characteristics, opportunities, and challenges of emerging markets.
โข Cross-Cultural Communication: Techniques for effectively communicating with clients and colleagues from diverse cultural backgrounds.
โข Ad Sales Strategies in Emerging Markets: Best practices for selling ads in emerging markets, including market research, targeting, and positioning.
โข Digital Ad Sales: An exploration of the latest trends and technologies in digital advertising, including programmatic advertising and social media advertising.
โข Ad Sales Metrics and Analytics: Understanding key performance indicators (KPIs) and using data to measure and optimize ad sales performance.
โข Sales Negotiation and Closing Techniques: Strategies for negotiating and closing deals in emerging markets.
โข Ad Sales Leadership and Management: Best practices for leading and managing an ad sales team in emerging markets, including team building, motivation, and performance management.
โข Legal and Ethical Considerations in Ad Sales: An overview of legal and ethical considerations in ad sales, including contract law, intellectual property rights, and ethical decision making.
Note: The above list of units is for a general Global Certificate in Ad Sales for Emerging Markets, and can be customized based on the specific needs and goals of the target audience.
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