Global Certificate in Strategic Ad Measurement
-- ViewingNowThe Global Certificate in Strategic Ad Measurement is a comprehensive course designed to empower learners with essential skills in advertising measurement. This certification program highlights the importance of data-driven decision making in advertising, an increasingly vital skill in today's digital age.
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Unit 1: Introduction to Strategic Ad Measurement
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Unit 2: Key Performance Indicators (KPIs) in Ad Measurement
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Unit 3: Setting Up and Tracking Ad Campaigns
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Unit 4: Data Analysis for Ad Performance
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Unit 5: Advanced Ad Measurement Techniques
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Unit 6: Cross-Channel Ad Measurement
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Unit 7: Mobile Ad Measurement
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Unit 8: Attribution Modeling
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Unit 9: Data Privacy and Compliance in Ad Measurement
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Unit 10: Future Trends in Strategic Ad Measurement
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