Certificate E-commerce Content Marketing
-- ViewingNowThe Certificate E-commerce Content Marketing course is a comprehensive program designed to empower learners with the essential skills needed to thrive in the dynamic world of digital marketing. This course focuses on the importance of creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, and ultimately drive profitable customer action.
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GBP £ 140
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โข E-commerce Content Marketing Fundamentals: Understanding the basics of e-commerce content marketing, its importance, and how it contributes to business growth.
โข Target Audience & Customer Personas: Identifying the target audience, creating customer personas, and tailoring content marketing strategies accordingly.
โข Content Creation & Optimization: Developing engaging, high-quality content, optimizing it for search engines, and ensuring it resonates with the target audience.
โข Content Distribution Channels: Exploring various content distribution channels, such as social media, email marketing, and guest blogging, to reach the target audience.
โข Content Promotion Strategies: Utilizing promotional tactics, including influencer marketing, paid advertising, and content syndication, to increase content visibility.
โข Content Analytics & Metrics: Tracking and analyzing content performance using key performance indicators (KPIs) and adjusting strategies based on the data.
โข Content Marketing Tools & Platforms: Familiarizing with popular content marketing tools and platforms to streamline workflows and improve efficiency.
โข Legal & Ethical Considerations: Understanding legal and ethical aspects of content marketing, such as copyright laws, disclosures, and privacy concerns.
โข E-commerce Content Marketing Trends: Staying updated on the latest content marketing trends and incorporating them into the overall strategy.
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