Certificate in Modern Ad Sales Fundamentals
-- ViewingNowThe Certificate in Modern Ad Sales Fundamentals is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's dynamic advertising sales industry. This program focuses on modern ad sales techniques, industry trends, and best practices, making it an ideal choice for both aspiring and seasoned professionals.
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โข Ad Sales Fundamentals: Understanding the basics of advertising sales, including the advertising landscape, key players, and the sales process. โข Digital Advertising: Overview of digital advertising, including display, video, mobile, and social media advertising. โข Data-Driven Ad Sales: Utilizing data to drive ad sales, including audience targeting, measurement, and optimization. โข Programmatic Advertising: Understanding programmatic advertising, including real-time bidding, private marketplaces, and header bidding. โข Ad Operations: Overview of ad operations, including ad trafficking, creative implementation, and reporting. โข Sales Strategies: Best practices for selling advertising, including building relationships, developing sales plans, and negotiating deals. โข Ad Sales Technology: Overview of ad sales technology, including customer relationship management (CRM) systems, sales automation platforms, and proposal generation tools. โข Ad Sales Metrics: Understanding key ad sales metrics, including reach, frequency, and return on investment (ROI).
Note: The above list is not in any specific order, and the number of units can be adjusted based on the length and depth of the course.
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