Global Certificate in Feature Engineering for Local SEO
-- ViewingNowThe Global Certificate in Feature Engineering for Local SEO is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly growing field of Local SEO. This course emphasizes the importance of feature engineering, a critical aspect of search engine optimization that focuses on enhancing local business visibility online.
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โข Local SEO Fundamentals: Understanding the basics of Local SEO, its importance, and how it differs from traditional SEO.
โข Google My Business: Setting up, optimizing, and managing a Google My Business listing for improved local visibility.
โข Local Keyword Research: Identifying and implementing relevant local keywords for improved search engine rankings.
โข On-page Local SEO: Optimizing website content, meta tags, and URL structure for better local search performance.
โข Citation Building: Creating and managing local citations on business directories, data aggregators, and industry-specific platforms.
โข Review Generation: Encouraging and managing customer reviews on popular review platforms like Google and Yelp.
โข Link Building for Local SEO: Techniques and strategies for acquiring high-quality backlinks to boost local search rankings.
โข Local Content Creation: Developing engaging and relevant content to target local audiences and improve search engine visibility.
โข Measuring Local SEO Success: Setting up and tracking key performance indicators (KPIs) and metrics for Local SEO campaigns.
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