Executive Development Programme in Advanced Ad Testing Strategies
-- ViewingNowThe Executive Development Programme in Advanced Ad Testing Strategies certificate course is a comprehensive program designed to equip marketing professionals with the latest advertising testing techniques. This course emphasizes the importance of data-driven decision-making in advertising, focusing on key areas such as survey design, sample selection, and data analysis.
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โข Unit 1: Introduction to Advanced Ad Testing Strategies
โข Unit 2: Understanding the Ad Testing Landscape
โข Unit 3: The Science of A/B Testing in Ad Campaigns
โข Unit 4: Multivariate Testing: Maximizing Ad Performance
โข Unit 5: Advanced Audience Segmentation for Ad Testing
โข Unit 6: The Role of Machine Learning in Ad Testing Strategies
โข Unit 7: Metrics and KPIs in Ad Testing
โข Unit 8: Advanced Statistical Analysis for Ad Testing Results
โข Unit 9: Real-world Case Studies on Advanced Ad Testing Strategies
โข Unit 10: Best Practices and Future Trends in Ad Testing
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